The Investment Studies Center (ISC) at Union of Investment Companies (UIC) in collaboration with Center of Future Prospects Consultancy & Research (CFP), organized a workshop for leaders in investment companies, entitled "The Importance of Communications, Media, Service and Commodity Excellence Strategies" on Monday, 04/02/2019 at 10:00 am in UIC premises located in Chamber of Commerce & Industry, Floor 3, where attended a distinguished group of representatives of investment companies interested in following up the development in these vital areas of companies and institutions in delivering their message to their customers, public opinion and society, which leads to building a positive image and a solid reputation, and the reflection of that procedure on their performance both in terms of winning the loyalty of their current customers and the growth of their market and customer base.
Ms. Fadwa Darwish, Director of Technical Support and Director of the Center for Investment Studies, said that, UIC is keen to inform its members of the latest developments of interest to this sector in all fields, including the increasing importance of communication strategies and service excellence, Which we are witnessing around us and its impact on the means of promoting and building reputation for companies and institutions, and the means of social communication and access to a large segment of communities, institutions and customers and gain new customers, which are all an evidence of that impact and the tremendous development that made The various companies and institutions give it great and increasing attention.
Mr. Qais Ibrahim Al Shatti, CEO of Center of Future Prospects Consultancy & Research (CFP), said that, CFP appreciates this cooperation with UIC and its team of distinguished experience in the fields of development, economy and media, who are keen to transfer their expertise through its strategy of raising the efficiency of human resources performance and capacity building in institutions and companies in the public and private sectors, and follow up the latest developments at the local, regional and global levels in the areas of work as well.
The visual presentation that was introduced by CFP included highlighting the role played by communication and media strategies in transferring information and the industry of public opinion, building the reputation of the institutions and creating a positive impression among the targeted groups and the community, identifying the appropriate communication channels for optimal access to the targeted groups and the importance of building vision, defining the strategic objective of companies, institutions and laggards, as well as the important role of service or commodity excellence (Branding).